I’m Nick, and I’ve always been drawn to the sea. Whether it was the coastline, the creatures beneath the waves, or simply the feeling of being near water, the ocean has been a constant source of inspiration. Over time, I noticed myself gravitating toward clothes that carried this spirit — prints, patterns, and designs that reflected a love for marine life. Launching Whitecap in 2025 felt like a natural step: a way to bring that fascination into everyday clothing, designed for people who share a connection to the ocean — whether they live by it or not.

At Whitecap, we focus on making things well and making them responsibly. That means high-quality garments built from natural fabrics with little or no synthetic materials, and a production approach that avoids overstock and waste. For us, creativity, fashion, and activism meet in small but meaningful ways — through bold designs that celebrate the sea and thoughtful choices that respect it. It’s not about overpromising; it’s about building something honest, lasting, and inspired by the water we love.